Did you ever hear your mother say . . . “If your friend jumped off a cliff, would you jump too?” This usually came after you did something that didn’t end well, and your reasoning was because your friend was doing it, so you also did it.
Solutions have the potential to help you create the result you are seeking. You will find many people that will give you “answers” and some of these answers may be helpful, however, instead of providing a road map to your result, they may cause you extra work, lost time and extra expense.
YOUR BRAND is who you are and your promise to your customer, your client or your fan. It tells them what they can expect from you and it differentiates you from your competitors.