Stopping your marketing efforts with only your website,
is similar to creating and printing a beautiful brochure for
your business, placing it on your coffee table, and hoping
people will stop by and pick it up.
No time or expertise to do it yourself?
Contact Sumner.
With
each change in the search engines algorithms,
even more emphasis is placed on content and
quality connections between businesses, their blogs
and their social network activities. The internet
has changed how we market. It's no longer a "sell harder"
arena.
The most effective companies following a
planned internet marketing plan are seen to post less
about their products or services and more about things that
help their customers solve problems.
A few of the areas that help to support
your web presence beyond your website should include:
SOCIAL MEDIA/NETWORKING - At one time online
social networking was seen as as fad and a kids toy. Still
today many people spend time on Twitter, talking about the
sandwich they just ate. Effective social networking helps to
build on your brand, establish and grow relationships with
your niche market and create platforms where your
information can always be located.
According to
University of MA Dartmouth Center for Marketing Research:
56% of the 2010 F500 are now on Facebook.
60% of
the new Forbes 500 have corporate
Twitter
accounts with a tweet in the past
thirty days. This number is up dramatically from 35% last
year. (more...)
BLOGS - Blogs are an opportunity for
you to publish your expertise, your opinions, answer
questions and provide problem solving information.
According to University of MA Dartmouth Center for Marketing
Research: One hundred and sixteen (23%) of the primary
corporations listed on the 2010 Forbes 500 have a
public-facing corporate blog with a post in the past
12 months. (more...)
ARTICLES -
Marketing by using your articles is one of the more simple
methods of getting more business. Placing your information packed
articles on the internet is a powerful tool for bring
attention to you, your website and your expertise. Placing
your articles on the appropriate sites to bring you the
attention from your target market will give you the greatest
return.
PRESS RELEASES -
Google pays attention to press releases. Effectively written
and distributed press releases regularly appear in the top
search results. Click for
list of free Press Release services.
PODCASTS - Once limited only to the iPod,
text-to-speech capabilities of the podcasts can be added to
your websites and blogs which now allow your visitors to
listen to your content. This can be a valuable tool for
visitors with disabilities such as the visually impaired and
persons with Dyslexia.
AUDIO - As mentioned above adding sound to your website
and blog can be an inviting and powerful tool to capture visitors, however,
audio can also be an insult to your visitors. With so many people
multi-tasking and opening several browser windows at the same time, your
audio can be seen as an intrusion. Permission audio gives your visitor the
control over sound or no sound.
VIDEOS - Videos has fast become a powerful marketing tool
- when created and distributed appropriately. Videos can be added to your
websites, blogs and email newsletters as well as posted on independent video
sites such as YouTube. Simple rules separate an effective video from a waste
of time and money.
Other internet marketing avenues include:
Keyword Optimization, Search Engine Optimization,
Pay Per Click Programs, Affiliate Marketing,
Content Maximizing, e-Commerce, Joint Venture Marketing, List Building
E-Zine Marketing and Webinars.
ANALYTICS & REPORTING - All internet marketing programs
are monitored and clients receive ongoing reports.
The more you and your expertise is seen in
your niche market, the greater the chances for return on
your time and financial investment. No time or
expertise to do it yourself?
Contact Sumner.
With the consistent change in the internet, more marketing
opportunities are becoming available every day. Some of these may be viable
for your business. Keeping current is essential. To gain the best benefit from your
internet marketing you must know which ones are best suited
for your business, your clients and prospects and your
desired return.
to discuss how you can expand your
internet presence through efficient internet marketing.
Website
Development E-zine Marketing Social Media Strategy
Blogs
Keyword Optimization
Search Engine Optimization
Article Marketing
Interactive Marketing
Podcasts
Audio
Video
Pay Per Click Programs
Affiliate Marketing
Content Maximizing
Analytics & Reports
e-Commerce
Joint Venture Marketing
List Building
Webinars Speaker Services
Having
an effective and profitable
located.
According to
University of MA Dartmouth Center for Marketing Research:
56% of the 2010 F500 are now on Facebook.
60% of
the new Forbes 500 have corporate
Twitter
accounts with a tweet in the past
thirty days. This number is up dramatically from 35% last
year. (