e-MAIL MARKETING 

Researchers estimate that United States firms alone spent $400 million on e-mail marketing in 2006. Staying connected with your clients and prospects is essential.  If you aren't - someone else is. Implementing an effective email marketing program is a simple yet complex set of tasks, beginning with building a permission-based list of recipients. Your content is best received with it is relevant to your recipient and delivered in the right format. It's not how many emails you send - it's how many people actually open your message AND how many click your links, respond to your offers AND click to buy your products, sign up for your events, etc.  To gauge the effectiveness of your messages, you must analyze the results.  Based on these analytics, making constructive adjustments in your plan is essential. Niche relevant content and properly scheduled emails can strengthen your brand awareness, develop your customer relationships and stimulate referrals. Contact Sumner to discuss the potential of e-mail marketing for your business.

e-mail marketing is a form of direct marketing which uses mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing. However, the term is usually used to refer to: 1. Sending e-mails with the purpose of enhancing the relationship of a merchant with its current or previous customers and to encourage loyalty and repeat business 2. sending e-mails with the purpose of acquiring new customers or convincing current customers to purchase something immediately, 3. adding advertisements to e-mails sent by other companies to their customers. (Wikipedia 2010)   CanSpam Act 2003 went into effect on January1, 2004.