WEBSITE DEVELOPMENT & MANAGEMENT     

Setting up a website and ignoring the marketing, is similar to creating a beautiful brochure for your business, setting it on a table with countless other brochures, and hoping people will find yours in the crowd. Effective websites require than just a one time set-up or an occasional update.  Your web presence needs to stay current with search algorithms, your clients needs, your niche market changes and your business goals. Understanding your website traffic requires more than merely counting your visitors. Sumner has been working on and around websites since 1997. Not one to be held back by lack of education, Sumner raised the bar for herself, by developing her own course of study to learn web software, code, optimization, web graphic design and results driven internet marketing. She continues to attend regular training courses sponsored by leaders in internet marketing, web hosting suppliers, internet developer forums and the internet search giant Google. Sumner shares her knowledge and expertise with her clients through online and physical events as well as providing training and consulting services to other internet marketers and webmasters. Many clients bring their website needs to Sumner, and find her approach very refreshing. She works as a team with her client so they have a better working understanding of how the process is supporting the marketing goals.  No time or expertise to do it yourself? Contact Sumner. Every website developed by Sumner and her team is a unique design. Throughout the website creation and development process, Sumner researches the industry, her clients' competition, her client's goals and the status of their industry in today's marketplace. When developing a clients' internet marketing program, she presents her work to focus groups and marketing forums for feedback. She uses these findings to support her clients' business and marketing plan and focus on their organic search presence. From the beginning of each project, Sumner provides her clients all the log in and passwords for their internet accounts. Her clients receive backup disks throughout the process anytime significant changes are made to their website. Sumner believes that working together with this level of trust is also a show of confidence in the service she and her team deliver to each client. She teaches other webmasters and has authored several articles. Because she believes that everyone should include multiple internet marketing channels in their marketing mix, Sumner has affectionately been nicknamed the Web Nag". All clients' websites are monitored with ongoing analytic programs so clients may receive ongoing activity reports.   TIPS: New signal in Google search ranking  algorithms, emphasis on site speed. Making your site readable by semantic search engines should be an essential part of your SEO strategy.   Contact Sumner to discuss the objectives and goals of your web design and your business goals.

A few clients' websites: Your website should be unique,  representing your business image and what you have to offer your visitors. Templates can be an easy starting point, however, the more you develop your individual "look", the easier it will be to separate your website visually from your competition. Acknowledgements     Website Development Keyword Optimization Search Engine Optimization Podcasts Audio Video Pay Per Click Programs Affiliate Marketing Content Maximizing Analytics & Reports e-Commerce No time or expertise to do it yourself? Contact Sumner.     FOCUS GROUPS FEEDBACK PET PEEVES 1 Tiny Text. 2 Text too hard to read against the page background. Least favorite: gray text against white background, 3 Sound that launches automatically, whether it's music, a greeter voice on the website, or the auto responder telling you to check your email. 4 Outdated websites with no current content and several broken links. 5 Finding themselves opted-in to receive additional information, usually an e-zine, after they responded to a free offer with no advance indication that they are being opted in. TIP: Find out how many sites are linked to yours and who they are. Most search engines offer this feature but each do it a bit differently. Yahoo: Use the Yahoo! Site Explorer Google: type into the search bar: link:www.YOURDOMAINNAME.com

A little humor:

Hello, thank you for calling Computer Repair.
Caller : Hello, our printer is not working.

Customer Service: What is wrong with it?
Caller : Mouse is jammed.

Customer Service: Mouse is jammed? Printers don't have a mouse!

Caller: Mmmmm??.. Oh really?... I will send a picture.

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