Setting up a website and ignoring the marketing, is
similar to creating a beautiful brochure for your
business, setting it on a table with countless other
brochures, and hoping people will find yours in the crowd.
Effective websites require than just a one time set-up
or an occasional update. Your web presence needs
to stay current with search algorithms, your clients
needs, your niche market changes and your business
goals. Understanding your website traffic requires more than
merely counting your visitors.
Sumner has been working on and around websites since 1997. Not one to be held
back by lack of education, Sumner raised the bar for herself, by
developing her own course of study to learn web software, code,
optimization, web graphic design and results driven internet
marketing. She continues to attend
regular training courses sponsored by leaders in
internet marketing, web hosting suppliers, internet
developer forums and the internet search giant Google.
Sumner shares her knowledge and
expertise with her clients through
online and physical events as well
as providing training and consulting
services to other internet marketers
clients bring their website needs to Sumner,
and find her approach very refreshing. She works
as a team with her client so they have a better working understanding of
how the process is supporting the marketing
Every website developed by Sumner and her team
is a unique design. Throughout
the website creation and development process,
Sumner researches the industry, her clients'
competition, her client's goals and the status
of their industry in today's marketplace. When
developing a clients' internet marketing program, she
presents her work to focus groups and
marketing forums for feedback. She uses these findings
to support her clients' business and marketing
plan and focus on their organic search presence.
From the beginning of each project, Sumner
provides her clients all the log in and
passwords for their internet accounts. Her clients
receive backup disks throughout the process
anytime significant changes are made to their
website. Sumner believes that working together
with this level of trust is also a show of
confidence in the service she and her team
deliver to each client.
She teaches other webmasters and has authored
several articles. Because she believes that everyone
should include multiple internet marketing
channels in their marketing mix, Sumner has
affectionately been nicknamed the Web
All clients' websites are
monitored with ongoing analytic programs so clients may
receive ongoing activity reports.
signal in Google search
Making your site
readable by semantic search engines should be an
essential part of your SEO strategy.
to discuss the objectives and goals of
your web design and your business goals.
A few clients' websites:
Your website should be unique,
representing your business image and what you have to offer your visitors.
Templates can be an easy starting point, however, the more you develop your
individual "look", the easier it will be to separate your website visually from
Search Engine Optimization
Video Pay Per Click Programs
Analytics & Reports
e-Commerce No time or expertise to do it yourself?
FOCUS GROUPS FEEDBACK
Text too hard to
read against the page background. Least favorite:
gray text against white background,
Sound that launches
automatically, whether it's music, a greeter voice
on the website, or the auto responder telling you to
check your email.
Outdated websites with no current content and several broken links.
opted-in to receive additional information, usually
an e-zine, after they responded to a free offer with
no advance indication that they are being opted in.
Find out how many
sites are linked to yours and who they are.
Most search engines offer this
feature but each do it a bit differently.
Yahoo: Use theYahoo!
Google: type into the search bar: link:www.YOURDOMAINNAME.com
A little humor:
thank you for calling Computer Repair.
Caller : Hello, our printer is not working.
Customer Service: What is wrong with it?
Caller : Mouse is jammed.
Customer Service: Mouse is jammed? Printers don't
have a mouse!
Caller: Mmmmm??.. Oh really?... I will send a