Duplication Can Be Deadly

Did you ever hear your mother say . . . “If your friend jumped off a cliff, would you jump too?”

This usually came after you did something that didn’t end well, and your reasoning was because your friend was doing it, so you also did it.

It seemed to make sense at the time, but the result you obtained wasn’t the one you expected and you seem to pay for it long after the fact.

Facebook is rapidly approaching 1 BILLION users, however, just because everyone is on Facebook or other social media sites including LinkedIn, Twitter, Foursquare……. doesn’t mean it’s the best action to take for your business.

Copying content from a competitors website because they appear to be more successful can get your website penalized by search engines. Search algorithms updates are designed to look for unique and useful content.

Many factors should be taken into consideration before jumping into any marketing venue.

For example:

  • » Who is your target market?
  • » How did you determine this market?
  • » What is your goal or desired result?
  • » How quickly do you need to obtain this result?
  • » How much time to you have to devote to your marketing?
  • » What is your budget?
  • » What is your measure for return on investment?
  • » What have you done in the past?
  • » What were your previous results?
  • » What analysis have you completed regarding your previous efforts?
  • » What research have you completed regarding your new marketing venues?
  • » Who is going to implement and work with you on your marketing efforts?
  • » Whether offline or online, content should be UNIQUE, CLEAR, CURRENT, EDUCATIONAL, CONCISE,  RELEVANT, ENGAGING and CONSISTENT.

Placing all your marketing efforts into only one area, such as ONLY online will limit your results.

Before jumping off the cliff into a new marketing venue, take the time to analyze and map your idea.


85% of the people that do not take the time to map their businesses or career will not reach their desired level of success or will fail altogether. Of those that do take the time to map out their plan or goals, 85% will succeed.


40% of people with a strategically planned map will double their income and profits within two years of writing their map.
Your strategy is your map and it should be flexible. Just as if you were taking a journey in your car with a map and a plan. Detours, roadblocks, weather and other circumstances may arise to cause you to adjust your route. Your destination is still the goal, however, you may have to make adjustments along the way.

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