What does it mean for a site to be Responsive?
A “Responsive” website is one that is designed to provide an optimal viewing and interaction experience; one that is easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones).
If you site is set up as a Responsive design, the server always sends the same HTML code to all devices and CSS is used to alter the rendering of the page on the device. Google’s algorithms should be able to automatically detect this setup if all Googlebot user agents are allowed to crawl the page and its assets.
The top three ways you can visually check are:
1.) Text that can be read without having to scroll
2.) Images that automatically resize
3.) No Flash software use.
4.) Is your site safe? (Click here to learn more about hackers)
As mobile devices are fast becoming the #1 method of accessing the internet, Google has started to send emails to non-mobile website owners to advise them that it’t time for a facelift, if not a full redesign. Just because you think your site is attractive,doesn’t mean that Google agrees. You may have spent months and maybe hundreds of dollars working on your SEO. That will mean nothing is your site isn’t mobile friendly.
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An email from Google seen below:
Some website owners accidentally discovered this to be a problem, or are still in the dark, because this notice is usually sent to the webmaster of the site.
Google isn’t the only search engine doing this. Bing has already started making changes to their mobile search results and giving preference to sites that are correctly designed for mobile use.
Visit your own website on the internet. Do you have to scroll to read the text? Go through each page. How easy is it to read by someone who doesn’t know what it should be saying?
Click here to use a Google tool to check if your website is Mobile friendly.
A website that hasn’t been redesigned for over 4 years is not only out of date in design, it is out of date in functionality – two things that hurt your SEO and potential new clients.
On top of that, the search engines for mobile aren’t necessarily the same as your desktop.
Besides the most common ones, new favorites are designed for mobile use. Plus, mobile carriers (AT&T, Verizon, etc) have their proprietary search engine built into the phone. If your website hasn’t been designed and then properly submitted to all the relevant search engines, you will be missing out of over 80% of people who primarily use their phones and tablets for internet use.
50% Of Mobile Users Prefer A Mobile Browser To A Mobile App
With the talk about mobile optimization and responsive design, several companies are designing Apps as an alternative to a responsive design of their desktop website. However, brand-new research from BrightLocal reveals that half of mobile users prefer using a mobile internet browser to mobile apps (only 10% like apps), and 38% are impressed when a local business has a mobile-optimized site that is easy for them to use.
If your website is not delivering the results you need or it’s in need of a face-lift to become mobile friendly, let’s talk. We’ll listen first to your goals, research your Internet presence and provide our solutions to meet your unique objectives.